Public Relations Case Study

Amplifying an app launch through strategic public relations & media engagement
Single-day App Download Spike
Influencer Collaborations

The story

In the high-stakes world of app launches, de Castellane Creative was commissioned to manage an extensive PR campaign, spanning pre-launch, launch, and post-launch stages. We embarked on this journey not just as a PR agency, but as storytellers, committed to weaving a compelling narrative around the app’s groundbreaking technology and the compelling vision of its founder.

Before the launch, we initiated a media campaign that ignited curiosity around the app, establishing a potent narrative that resonated deeply with potential investors and users alike. The launch event was an elegant affair, attended by more than 80 celebrities, influencers, and media mavens, thus amplifying the brand’s presence.

The real coup was securing a coveted spot on KTLA Live, resulting in a sensational surge in app downloads. On the day of the TV appearance, the app experienced an astounding single-day spike in downloads of 1000% of their daily average - a testament to the impact of strategic media placement.

The press coverage we curated offered strong social proof that further elevated the brand’s credibility. The App PR campaign is a great example of de Castellane Creative’s dedication to amplifying our clients’ brand narratives, forging influential media moments, and delivering remarkable business outcomes.

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