Email Marketing Case Study

Driving incremental revenue growth by decreasing cart abandonment
Incremental Revenue
Abandoned Cart Rate

The story

Over a 3-month period, we helped a women’s footwear brand address their high abandoned cart rate by introducing an abandoned cart email series.

We started by analyzing the site’s checkout funnel and identified the steps that could have a big impact on revenue if improved. By implementing an email series that connects with customers who added to cart but didn’t check out, we successfully decreased the abandoned cart rate by 10%. This drove 29% of incremental revenue at no additional cost for the customer, while also bringing in $48,000.

Using incentives in 3 separate emails, we were able to capture customers who may have otherwise dropped off. We tracked outcomes through bi-weekly audits that looked at overall results, implemented adjustments, and ran various A/B tests. This series continues to bring in revenue on a consistent basis.

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