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The story
Over a 3-month period, we helped a women’s footwear brand address their high abandoned cart rate by introducing an abandoned cart email series.
We started by analyzing the site’s checkout funnel and identified the steps that could have a big impact on revenue if improved. By implementing an email series that connects with customers who added to cart but didn’t check out, we successfully decreased the abandoned cart rate by 10%. This drove 29% of incremental revenue at no additional cost for the customer, while also bringing in $48,000.
Using incentives in 3 separate emails, we were able to capture customers who may have otherwise dropped off. We tracked outcomes through bi-weekly audits that looked at overall results, implemented adjustments, and ran various A/B tests. This series continues to bring in revenue on a consistent basis.
See more case studies
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Decreasing acquisition costs by diversifying the sales funnel
Imagine what we could do together
Here's what to expect from your first scoping call:
Get clear on where your brand and business is at.
Understand where you want to be in 6 months time.
Get the exact steps to arrive there.
