Paid Social & Search Case Study

Launching an appointment booking app with a diverse ads strategy
National Ad Reach
Regional Downloads

The story

We were approached to help launch a new beauty treatment booking app whose growth roadmap consisted of regional launches alongside a national awareness campaign.

To help them achieve both new user growth and national reach, we tailored a cross-platform strategy that included ads on Meta, Google and Snapchat with specific audience targeting techniques and compelling ad creative that reached more than 4 million people in the US, and generated ~1,300 downloads in their initial launch location at an average cost per download under $8.00.

This Meta Ads technique provided a cost-effective framework that was used for future regional launches.

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Branding & Messaging

Redefining an athletic apparel brand: focused brand identity and messaging

Public Relations

Amplifying an app launch through strategic public relations & media engagement

Paid Social

Decreasing acquisition costs by diversifying the sales funnel

Email Marketing

Driving incremental revenue growth by decreasing cart abandonment

Imagine what we could do together

Here's what to expect from your first scoping call:

Get clear on where your brand and business is at.

Understand where you want to be in 6 months time.

Get the exact steps to arrive there.