How To Use AI in Marketing: The Top Trend for 2023

Artificial Intelligence (AI) is no longer just a buzzword in the marketing world. It's a reality that's reshaping the way we approach marketing strategies and operations. AI has emerged as the top trend in marketing. But what exactly is operational AI, and how can it transform your marketing efforts? Let's dive in.

What is Operational AI?

Operational AI is all about automating and optimizing operational processes within an organization. In the realm of marketing, it means using AI to automate tasks like data analysis, content creation, and customer segmentation. This not only streamlines marketing operations but also reduces friction and eliminates redundancy.

Why is Operational AI the Top Trend in Marketing?

The rise of operational AI in marketing is a response to several key challenges. The digital content ecosystem has become increasingly complex, making it difficult for marketers to manage their operations effectively. Additionally, consumers are experiencing advertisement fatigue, with many opting out of ads. This has led brands to seek more innovative marketing strategies, with AI playing a pivotal role.

How Can Businesses Leverage Operational AI in Marketing?

Operational AI can be a game-changer for your marketing operations. However, it's important to remember that AI is a tool, not a replacement for human creativity and strategy. At de Castellane Creative (dCC), we believe in the power of combining AI with human expertise to create impactful marketing strategies. Here's how you can leverage operational AI using some of the best AI tools available in 2023:

1. Automate the Creative Process with JasperAI: JasperAI is your go-to tool for automating the creation of high-quality ad copy, emails, landing pages, articles, or social media posts. It uses the GPT-3 model developed by OpenAI to write human-sounding text. E-commerce shops can also use JasperAI to produce product descriptions, generate Amazon product bullet points or descriptions, and write titles and meta descriptions at a click of a button.
   
   
2. Streamline Social Media Content Creation with Flick: Flick is a dynamic ally for your social media content creation. It offers AI idea brainstorming for distinct content concepts, AI caption writing for creating custom captions, and post scheduling for arranging and timing posts with a simple click.
   
   
3. Optimize SEO with GrowthBar: GrowthBar is your partner in SEO optimization. It uses GPT-3 AI to automate content generation, suggest keywords, exact word count, links, images, and more. The tool is also capable of providing extensive backlinking and creating blog post content outlines.
   
   
4. Boost Brand Language with Phrasee: Phrasee is an AI tool that focuses on brand language optimization. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm.
   
   
5. Automate Email Outreach with SmartWriterAI: SmartWriterAI is your assistant in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.

Conclusion

Operational AI is undoubtedly the top trend in marketing for 2023. By leveraging AI in their operations, marketers can drive more agile, data-based responses to thechallenges ahead. However, as with any technology, it's crucial for marketers to address the ethical issues that AI raises in their practices. The impetus to do so must come from the top, and marketers must work collaboratively to ensure that AI is used responsibly and effectively.

At dCC, we understand the power of AI, but we also know that it's the human touch that makes marketing strategies truly impactful. We believe in the synergy of AI and human creativity, and we're here to help businesses navigate the exciting world of AI in marketing.